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EM Academy The Dropshipping Blueprint

The business behind the store, taught by someone who actually runs it.

A 13-module course for people who are done with hype and want a real framework. Built by a finance-trained operator who made the tools, made the mistakes, and is still in the trenches every week.

Get the full system See the 13 modules
●€2,500, one payment. 13 modules, every calculator and tool, and 6 months inside the community. Deductible for your business.
✓ 13 modules ✓ 10 calculators included ✓ 6 months community
T
TonyFounder, EM Academy
15+ yrs finance
▶︎ A quick intro, no hype
If this sounds familiar

You don't have a product problem. You have a system problem.

You've watched the videos. You've tried a few products. Maybe you even had a day that worked. But it never turned into something you could rely on.

You've bought courses before and ended up with a pile of tactics, not a system you could actually follow.
You've killed a product after one bad day and never knew if you quit too early or held on too long.
You read your numbers and just hope they're fine, because no one taught you which ones decide whether you make money.
Every guru says something different, so you second-guess every decision instead of making it.
You're scared to scale, because last time you pushed the budget the whole thing fell apart.
You can make money once. Keeping it and scaling it on purpose is the part nobody shows you.

Making money once is not the hard part. Building something that survives bad days and scales on purpose, that's the real game. That's what this course is.

See how the system is built
Why this is different

Not another guru course. A system from an operator.

Most courses are made by someone who sells courses. This one is made by someone who runs the stores and built the tools to do it.

“

A finance-trained operator who built the tools himself, teaches the business behind the store, and stays in the trenches with you after you buy. That's the whole idea. Everything below is proof of it.

15+ years in finance
Before e-commerce I spent 15 years in finance as a manager, coach and educator. Most courses teach you to run ads. This one teaches you the business and the numbers underneath it.
I built the tools myself
The calculators inside aren't spreadsheets I found online. I built them because I needed them to scale my own stores. You get the same decision systems I use every day.
Taught from scars, not theory
Shopify bans. Payment restrictions. Scaling too fast and watching it break. It's all in here because I've already paid for these lessons. You don't have to.
Still in the trenches
I'm not an influencer who cashed out and started selling courses. I'm in the community every week, running stores, answering questions, live.
13 modules 10 calculators Weekly live sessions Discount on Novametrics
What's inside

13 modules. Each one ends in a decision.

This isn't a pile of tactics. It's the full path from your first product to a store that runs like a system. Every module leaves you with a decision you'll actually know how to make.

01
Set the game up right
How dropshipping actually works, the game plan, and what your first 30 days should look like. Plus international business setup basics.
02
Find products worth betting on
What makes a product worth testing, where to find them, and how to prioritise what to test first.
The Product Database
03
Build a store that's ready to take money
Store creation, settings, payments (Shopify + PayPal), checkout, shipping, domain and policies. Done right, once.
04
Turn visitors into buyers
Titles, descriptions and media that convert, pricing and variants, and the final store optimisation before you send traffic.
05
Get your ad account built and tracking
Business Manager, Facebook page, ad account, the Ads Manager columns that actually matter, and Pixel setup connected to Shopify.
06
Make ads people actually stop for
What makes a good creative, creative angles and variations, and using AI to make ads faster.
Hook / Body / Offer
07
Launch and read your first real data
Campaign structure, account warm-up, launching your first ad, and how to read the metrics before you judge a product.
The 3-Day Test Plan
08
Find the winning creative, on purpose
How many creatives to test and why, spotting a winner before and after the data, and scaling variations strategically.
09
Scale without killing the winner
Vertical and horizontal scaling, ABO vs CBO, Cost Cap vs Bid Cap, and the discipline to know when NOT to scale.
The 20–30% Scaling Rule
10
Build the full funnel, not one campaign
Full funnel strategy (cold, warm, hot), retargeting, email marketing basics, store structure and SEO. Growth beyond a single winner.
11
Know exactly which numbers make you money
Break-even ROAS deep dive, pricing strategy, raising AOV with bundles and upsells, and the only numbers that matter daily.
Break-Even ROAS
12
Turn a winner into a brand
When to start branding (and why most dropshippers fail at it), white label vs a real brand, and expanding into new markets.
13
Make it repeatable and durable
From random testing to a real system, ad account safety, supplier and fulfilment at scale, and what to do when nothing works.
The 3-Problem Diagnostic

That's the full system, start to scale, in your own time.

Get the full system

€2,500, one payment. 10 calculators and the Product Database included.

The decision engine

You don't just learn what to do. You get the tools to decide.

Ten calculators and the Product Database are built into the course, the same decision systems I use to run my own stores. Not spreadsheets you'll never open. Tools that answer the exact question in front of you.

Quotation Tracker
Log supplier quotes and compare bundle variants and markets side by side.
Income Goal Calculator
Set a monthly income target, get the revenue you need per store, per day.
Breakeven ROAS Calculator
Enter price and cost, get the ROAS you need to be profitable on ads.
ROAS & Margin Calculator
Set a margin target, get the ROAS your campaigns need to hit it.
Test Budget Calculator
The right daily test budget, ad sets and creatives, before you spend a euro.
ROAS Scenario Table
Every spend scenario at once, so you can see which ROAS zones actually profit.
Bundle Calculator
Margin and break-even ROAS for any 2 to 8 product bundle.
CPA & Margin Calculator
Work backwards from your target margin to the max CPA you can afford.
Campaign Profit Calculator
Predict the CVR you need, then review actual vs predicted after the test.
Profit Estimator
Estimate profit from any two of sales, ad spend or ROAS. No exact COGS needed.
Plus the named systems taught throughout the course:
The X4 Pricing Rule The Break-Even ROAS Framework The 3-Day Test Plan The 7/5/3 Decision System The 20–30% Scaling Rule The 3-Problem Diagnostic
Companion app · Student discount

Put the numbers on autopilot with Novametrics

Novametrics is a separate profit dashboard I built for dropshippers. It takes the same calculations you'll learn in the course and runs them live, across every store, every day, so you always see your real profit instead of just revenue. Course students get a heavy discount.

novametrics.app
Is this course for you?

This isn't for everyone, and that's the point.

The price filters for the right people on purpose. I'd rather tell you now than take your money for something that doesn't fit where you are.

✓
This is for you if
  • ✓You've got a job and you want a real, durable alternative or serious side income, not a lottery ticket.
  • ✓You're willing to treat this like a business and put in the hours, even on the slow weeks.
  • ✓You want to understand the numbers behind your store, not just copy what someone else did.
  • ✓You've maybe tried before and want a real system this time, not another pile of tactics.
  • ✓You're skeptical of hype and you trust proof and frameworks over promises.
  • ✓You can take honest feedback and make your own decisions once you know how.
✕
This is not for you if
  • ✕You're looking for get-rich-quick, passive income, or overnight results.
  • ✕You want a guarantee of a specific income. There isn't one, in anything.
  • ✕You expect a done-for-you winning product handed to you instead of testing.
  • ✕You can't put real time or a real ad budget into this right now.
  • ✕You want to be carried through every decision instead of learning to make them.

If any of this is you, that's completely fine. I'd genuinely rather you keep your €2,500 than buy for the wrong reason.

If you saw yourself in the green list, keep going. The rest of this page is just the details.

Photo of TonyShown in GHL
Tony
15+ yrsin finance
Tony
Founder, EM Academy
Who's behind this?

Not a guru. An operator who still runs the stores.

15 years in finance, as a manager, coach and educator. Then I built my own e-commerce business from zero, including the tools I needed to scale it.

I've had Shopify accounts banned, gotten stuck in payment restrictions, and scaled too fast and watched it break. Everything I teach comes from real mistakes, not theory. And I'm still here, in the community, every week.

/ Tony, founder of EM Academy
Built the tools himself Sweden → international Teaches from scars, not theory
Real students

Results from people who did the work.

Screenshots and words from students inside the course and community. Not cherry-picked gurus, just people who showed up and followed the system.

Revenue over time, 782,253 SEK
Course + mentorship studentsince 2023

782,253 SEK in revenue in 9 weeks

"I've been with EM since 2023, and this isn't the first store Tony has helped me build. With the mentorship I don't have to guess. I know what the next step is and I dare to take it. Thank you Tony, another store you've helped me get on its feet."

Revenue over time, 17,414 SEK in one day
Course studentbest day yet

17,414 SEK on my best day yet

"Around 25% margin on it, and not long ago a day like this would have felt completely unrealistic. Most of it comes down to what I learned and dared to test along the way."

Results vary. What doesn't vary: the students who show up and do the work get further, faster, than the ones going it alone.

Get the full system
The offer

One price. The whole system. No games.

The price is high because the value is real. I won't pretend otherwise, or hide it behind a fake discount that resets every time you reload the page.

The Dropshipping Business System
€2,500 one payment
+ VAT where applicable. Deductible as a business expense for most e-commerce owners.
  • ✓All 13 modules, from foundation to a long-term system.
  • ✓10 calculators and the Product Database, the decision tools built in.
  • ✓6 months in the community, with 2 live sessions every week.
  • ✓Every named framework, from Break-Even ROAS to the 20–30% Scaling Rule.
  • ✓A heavy discount on Novametrics, the profit dashboard.
Get the full system

One payment of €2,500.

No countdown timers. No "price goes up at midnight." The right students don't need to be rushed into a decision this size.

Questions

Everything you'd want to ask before you buy.

The course is taught in English, and that's the version I'd point you to right now, it's the most current and complete. There is a Swedish version too, but it's not as up to date as the English one yet, so if you're comfortable following along in English you'll get the newest material and tools. I'd rather tell you that straight than have you pick the wrong one.
As soon as you enrol you get all 13 modules, the 10 calculators and the Product Database, and your invite to the community. Lessons are video-based on the course platform, so you go at your own pace and can revisit anything.
Six months in the community is included. One thing I'll be straight about so you can decide with eyes open: the community currently runs primarily in Swedish, with an English community being built. If you don't speak Swedish, the course itself is fully in English and stands completely on its own. I'd rather tell you that than oversell it.
Yes. This is a real business, not a no-cost side hobby. You'll need an ad budget to test products, and the Test Budget Calculator helps you set it sensibly. Start when you can put real money behind the testing, not before.
No, and be careful with anyone who does. I give you the same system, tools and frameworks I use, plus honest feedback along the way. What you do with them is up to you. Results depend on the work you put in.
Because you get full, immediate access to all 13 modules and the tools the moment you enrol, this is a digital product delivered in full at purchase. At checkout you agree that access starts immediately, which under EU rules waives the standard 14-day withdrawal right once you've opened the material. So there are no refunds after you've accessed the course. If anything goes wrong with access, email me and I'll sort it.
The course is one payment of €2,500.
Most courses hand you a pile of tactics and disappear. This is a full system, built by someone who still runs stores and made every mistake first. And you're not alone after you buy, I'm in the community every week. Tactics without a system is just hoping the marketing gods are with you.
No. Module 1 starts from how the business actually works and what your first 30 days should look like. It's built to take someone from zero to a real system, and the tools do the heavy lifting on the numbers so you're never guessing.
The course is the full 13-module system, the tools, and 6 months in the community. Mentorship is all of that plus 16 hours of 1-on-1 time with me and 12 months in the community, for people who want the tightest, most personal support.
Get the full system

€2,500, one payment. 13 modules, 10 calculators, 6 months in the community.

€2,500 one payment · deductible

Stop collecting tactics. Build the system.

You've seen what's inside, who it's for, and who's behind it. This isn't for everyone. But if you want a system built by someone who actually runs the business, this is it.

13 modules 10 calculators + Product Database 6 months in the community Every named framework Discount on Novametrics Taught by an operator, not a guru
Get the full system

€2,500, one payment. + VAT where applicable, deductible for your business.
No countdown timers, no fake scarcity. The offer doesn't change if you reload the page.

Want 16 hours of 1-on-1 too? Explore the mentorship