Calculate your break-even ROAS. In ten seconds.
Enter your selling price and product cost, and instantly see the ROAS you need to turn a profit.
Enter your product's price and cost (incl. shipping)
What is break-even ROAS, really?
So the number actually means something for your store.
What does break-even ROAS mean?
It's the ROAS where your ads exactly break even – you're neither making nor losing money on the advertising. Everything above that number is profit, everything below is a loss.
How is it calculated?
Break-even ROAS = selling price ÷ (price − product cost). In other words, it's set by your margin: the better your margin, the lower the ROAS you need. Example: a $39.99 price and a $12.50 cost gives 39.99 ÷ (39.99 − 12.50) = 1.45.
What's a "good" ROAS?
There's no magic number – it depends entirely on your margin. One store can be profitable at ROAS 1.6 while another needs 3.0. Calculate your own instead of guessing.
The calculator gives you the floor. Novametrics shows if you stay above it.
Novametrics is the profit dashboard I built for dropshippers. You see your real profit, ROAS and margin per store, day by day, instead of guessing.
- ✓Today's profit after product costs, ads and fees
- ✓Your actual ROAS against your break-even, every day
- ✓Import your Shopify, Meta and Google exports, or enter your numbers by hand
Want more tips that actually work?
Every so often we send practical tips on products, ads and profitability, straight to your inbox.
Don't guess alone. Check your numbers with people who run stores.
The EM Academy community: e-commerce operators building real stores, and a mentor who answers your questions with numbers, not motivation.
- ✓Ask in #ask-for-help and get an answer from Tony and the team
- ✓The Starter Path in the vault: your numbers first, starting with break-even
- ✓30% off Novametrics from day one, for as long as you're a member
First month free
then €99/month + VAT
The tool is free. The full system is in the course.
This calculator is one of several tools we build for dropshippers. If you want the complete path, from finding products to running profitable ads, that's exactly what the course covers.
- ✓The full process, step by step: products, store, ads, scaling
- ✓Built on what we actually run today, not recycled theory
- ✓Work through it at your own pace
Everything in one place.
Kurs, community och mentorskap för dig som vill bygga en riktig e-handel. Från någon som fortfarande kör själv.
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