Calculate your break-even ROAS. In ten seconds.
Enter your selling price and product cost, and instantly see the ROAS you need to turn a profit.
Enter your product's price and cost (incl. shipping)
What is break-even ROAS, really?
So the number actually means something for your store.
What does break-even ROAS mean?
It's the ROAS where your ads exactly break even – you're neither making nor losing money on the advertising. Everything above that number is profit, everything below is a loss.
How is it calculated?
Break-even ROAS = selling price ÷ (price − product cost). In other words, it's set by your margin: the better your margin, the lower the ROAS you need. Example: a $39.99 price and a $12.50 cost gives 39.99 ÷ (39.99 − 12.50) = 1.45.
What's a "good" ROAS?
There's no magic number – it depends entirely on your margin. One store can be profitable at ROAS 1.6 while another needs 3.0. Calculate your own instead of guessing.
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The tool is free. The full system is in the course.
This calculator is one of several tools we build for dropshippers. If you want the complete path – from finding products to running profitable ads – that's exactly what the course covers.
- ✓The full process, step by step: products, store, ads, scaling
- ✓Built on what we actually run today, not recycled theory
- ✓Work through it at your own pace
Everything in one place.