EM Academy Tools
Q4 Budget Calculator
You pay for the Black Friday party on Friday - Shopify pays you back on Wednesday. The buffer is the money that carries you from Friday to Wednesday.
Your November goal
Currency
Ad spend: 45% (2.2 ROAS)
Product cost: 35% of revenue
Payout delay: 4 days
Do you have a Meta credit line?
Results
Cash you need available (your buffer)–
–Ad budget
–Product cost
–Expected profit
–Orders needed
–Orders/day (average)
–Orders/day (BF week)
This is an estimate - you know your business best. Many stores lose money during BFCM. Scale with caution.
EM Academy · Q4 series · Assumptions: store already running near its November base pace · BF weekend ≈ 40% of the month · products paid directly to supplier · 10% safety margin
Kurs, community och mentorskap för dig som vill bygga en riktig e-handel. Från någon som fortfarande kör själv.
© 2026 EM Academy · Pinkmanta Consulting Ltd, Cypern